Month: September, 2008

What does Ben Franklin have to do with Networking?

28 September, 2008 (07:58) | Sales

Ben Franklin was an amazing man - most people are familiar with several of his more famous inventions.  As an outcome of his studies of electricity he invented the lightning rod.  He also invented the bi-focal glasses that he’s often pictured with (he was both near and far sighted and got frustrated with having to [...]

Book Review - Made To Stick

28 September, 2008 (07:58) | Sales

Back in the early 90’s the Center for Science in the Public Interest (CSPI) had a difficult problem to solve.  Their goal as an organization was to improve quality of life by communicating proven problems.
One of the problems they discovered was that movie popcorn, although a tasty treat, was bad for you.
Really, really bad. [...]

Extend your networking - with a dinner party!

28 September, 2008 (07:58) | Sales

photo by Katiew
Networking is all about establishing mutually beneficial win-win relationships with people that you know, like and trust (and vice versa). 
Unfortunately it can be really difficult to develop those kinds of relationships in traditional professional networking environments.
Enter the opportunity of the dinner party.
In his book on networking and relationships “Never Eat Alone” [...]

3 Ways to smooth out the Ups and Downs of Marketing

28 September, 2008 (07:58) | Sales

Photo by spacemonkey
Small business can be a pretty wild ride.  You land a big deal, have a big day, hit on all cylinders and you are on top of the world!
Then you start doing the work, you focus on delivery, you’re working really hard…in your business.  It’s a sweet, fast ride downhill all the way.
You [...]

It’s time to upgrade your communications

28 September, 2008 (07:58) | Sales

 

Upgrade your communications?

Photo by tylerdurden1
For any business endeavor that goes beyond a single person probably the biggest driver for success is clear communication.  The good news is there are some amazing new technologies / products coming out that can revolutionize how your team communicates.
If you think about it, that clear communication starts with [...]

Become transparent to make an impact

28 September, 2008 (07:58) | Sales

photo by marcomagrini 
Think about the huge number of problems that would go away if everyone was transparent and focused about who they were and what they’re doing.
I’m sure there are people out there that will say this is a naive view, but I believe that transparency can be a huge driver for success.  Yes there [...]

Remarkablogger - Get More Traffic!

28 September, 2008 (07:58) | Sales

photo by extranoise 
Blogging is a great way to promote your business.
There are a lot of great reasons why you should Blog for your business but the catch-22 is that blogging without any readers doesn’t make any noise in the forest (you know what I mean).
As I’ve discovered over time, although it’s pretty straightforward (not easy [...]

3 Ways to Create More Time

28 September, 2008 (07:58) | Sales

photo by ePi.Longo 
I’ve been hearing from clients and business owners a lot recently that their biggest issue is that they need is more time in the day.
Unfortunately you can’t create time - technically you can’t even manage it, it marches on pretty much at the same pace (although subjectively it can certainly feel faster or [...]

What are your words to live by?

28 September, 2008 (07:58) | Sales

I realized I had developed a full fledged habit the other day when my daughter used my standard ‘morning’ phrase to me when I was leaving the house the other day.
With parenting, I’ve come to realize that there’s not really a good way to prepare for everything you’re supposed to do - as the [...]

How do you create Advocates for your business?

28 September, 2008 (07:58) | Sales

Stephen Heiner is a client of mine and the owner of Get Smarter Prep - an ACT/SAT test preparation company (the scores you need for the schools you want).  Get Smarter continues to do very well  - although he did go through some challenging times in last couple of years.
But beyond the success, Stephen has [...]


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